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The Connect blog

Straight talk on customer technology.

Platform spotlights, market insight, and the occasional strong opinion, written for African businesses that want more from their customer data. No buzzword soup.

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Partner SpotlightOneSignal logo

Partner spotlight: OneSignal

Why OneSignal is often the right engagement platform for scaling African apps: fast to implement and easy for marketers to run.

9 Jul 2026 · 2 min read
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Partner SpotlightInsiderOne logo

Partner spotlight: InsiderOne

Why we partner with InsiderOne for retail, e-commerce, and travel brands that want on-site personalisation and cross-channel engagement from one platform.

8 Jul 2026 · 2 min read
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Partner SpotlightAmperity logo

Partner spotlight: Amperity

Amperity’s AI-driven identity resolution turns six conflicting systems into one customer profile you can trust, which is why it’s our enterprise customer data partner.

7 Jul 2026 · 2 min read
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Partner SpotlightAmplitude logo

Partner spotlight: Amplitude

Why we partner with Amplitude for product analytics: funnels, retention curves, and feature adoption your product team can self-serve, alongside GA4 rather than instead of it.

6 Jul 2026 · 2 min read
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Partner SpotlightDOMO logo

Partner spotlight: DOMO

What we like about DOMO for BI: 1,000+ connectors, real-time dashboards, and self-serve analytics that free your data team from the ticket queue.

5 Jul 2026 · 2 min read
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Partner SpotlightAppsFlyer logo

Partner spotlight: AppsFlyer

Why we partner with AppsFlyer for mobile attribution: neutral measurement above your ad channels, and fraud protection that matters even more in African markets.

4 Jul 2026 · 3 min read
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Partner SpotlightBranch logo

Partner spotlight: Branch

How Branch handles deep linking and mobile attribution for email-to-app, web-to-app, and social-to-app journeys that keep their context on every handoff.

3 Jul 2026 · 2 min read
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