Somewhere in your company right now, a business unit is maintaining a shadow spreadsheet, because asking the data team means joining a queue and the board meeting is on Thursday. Consultants use "data rich, insight poor" as a slogan. For most mid-market companies it’s a plain description of how things run.
The fix is dashboards that non-technical people can build, trust, and use without filing an IT ticket. DOMO does that, so we made them our business intelligence partner.
What DOMO is
DOMO is a cloud BI and data visualisation platform built around two ideas: connect everything, and let business users self-serve. With more than 1,000 pre-built connectors it pulls your CRM, ERP, marketing, finance, and operations data into one real-time picture. And its drag-and-drop exploration means the people asking the questions can answer them without writing SQL.
Where it delivers
- Connectivity breadth. With 1,000+ connectors, almost any system you run plugs in out of the box.
- Real-time refresh, so your team decides on today’s numbers instead of last week’s export.
- Self-serve for non-technical stakeholders at every level of the business.
- A mobile-first dashboard experience that executives open without being nagged.
- Enterprise-grade where it matters: row-level security, governance, audit trails, and scale.
Is it right for you?
DOMO suits businesses with data spread across many systems and teams who need it in one place. For deep user-behaviour analysis inside your app, pair it with Amplitude. If your data team works code-first, we’ll set DOMO up to fit the way they already build.
“We judge a BI rollout at three months: is the business self-serving, or back in the ticket queue?”
Who it’s right for
Mid-market to enterprise companies with data spread across multiple systems, a data team drowning in requests, and a leadership team tired of waiting for answers. If the phrase "single source of truth" gets a bitter laugh in your exco meetings, you’re the profile.
How we implement it
- Start with the decisions: the four or five calls you’d make differently with better data.
- Connect your source systems via pre-built connectors, or build the pipe where none exists.
- Design the dashboard layer by audience: leadership, ops, marketing, finance, each built for its question.
- Set up governance properly, then train business users and the data team separately, with different content.
- Check in at three months, and keep working until non-technical users are self-serving.
Leadership tired of waiting for answers that live in five different systems?
Explore our BI service →
