Partner spotlight: AppsFlyer

Add up the installs Meta, Google, and TikTok each claim credit for this month. You’ll get more installs than you have users. Each ad platform marks its own homework, each gives itself an A, and your acquisition budget pays for the same user three times.

The only fix is a neutral referee: a measurement layer that sits above all the channels and settles the argument with data none of them control. That’s what a mobile measurement partner does, and AppsFlyer is one of our partners for it.

What AppsFlyer is

AppsFlyer is a mobile measurement partner (MMP). It connects every install and in-app event back to the specific campaign, channel, and creative that drove it, across Meta, Google, TikTok, Apple Search Ads, and everything else you run. On top of attribution sit two things worth naming: Protect360, its real-time fraud protection engine, and OneLink, its unified deep-linking layer, plus a privacy-preserving measurement framework built for the post-IDFA world of iOS ATT and Android Privacy Sandbox.

Where it delivers

• Neutral attribution across the major ad channels, giving you one version of the truth about where users came from.
• Protect360 fraud protection, analysing millions of data points in real time to catch fake installs, click flooding, and SDK spoofing before they burn budget.
• OneLink deep linking, so ads, emails, and social posts route straight to the right in-app moment instead of dumping users on the home screen.
• Privacy-preserving measurement, including data clean rooms, that still works under SKAdNetwork and AAID restrictions.
• AI-powered creative optimisation that shows you which specific visuals, copy, and formats drive conversions.
• Deep integrations with Amplitude and OneSignal, so attribution feeds your engagement and analytics stack instead of dying in a dashboard.
• AppsFlyer Zero, a free entry plan that lets early-stage apps start measuring from day one.

Is it right for you?

AppsFlyer is built for apps that pay to acquire users. At enterprise scale it pays to have someone own it day to day, and that can be us or a team we train. If your growth is all organic, you may not need a mobile measurement partner yet, and we’ll tell you where to spend instead.

“Every channel counts its own installs. Your budget deserves one neutral count.”

Who it’s right for

Any app running paid acquisition across multiple channels, especially at scale, and especially where fraud is a live concern. If your spend decisions are currently based on the ad platforms’ own dashboards, you are, by definition, flying blind with confident-looking instruments.

How we implement it

• Audit your current attribution setup (or the absence of one) and your full paid channel mix.
• Configure partner integrations for each channel you run.
• Build attribution windows around your real acquisition model rather than the defaults.
• Set up fraud rules and review the first month closely, because that’s when the surprises surface.
• Connect attribution into your engagement and analytics tools, so it informs retention as well as acquisition.