Mobile Attribution · ATTR

See which ads brought each user in.

A neutral measurement layer above Meta, Google, TikTok, and every other channel, so you stop paying for installs that didn't happen and base spend decisions on real numbers.

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WHAT YOU GET

Know what each ad channel earned you.

Every ad platform claims credit for the install. Without a neutral MMP you end up paying three platforms for one user, and we can stop that.

01

Neutral install attribution

A measurement layer above Meta, Google, TikTok, ASA, and everyone else.

02

Fraud protection

Protect360 catches fake installs, click flooding, and SDK spoofing in real time, before they cost you budget.

03

Deep linking that lands

OneLink and Branch both get email-to-app, web-to-app, and social-to-app right. Users land on the screen they tapped for instead of the home screen.

04

Connected to your stack

Attribution data feeds your CEP and product analytics as well as your dashboard.

05

iOS + Android post-IDFA

Privacy-preserving measurement built for SKAdNetwork and AAID-restricted reality.

06

True cost per real install

Cost per verified install, channel by channel, so you know what each one was worth.

SIGNS YOU NEED THIS

Tick every one that sounds like your Monday.

Six symptoms of broken mobile attribution. Most teams have three. Nobody admits to six.

Your diagnosis

0/ 6 symptoms

Squeaky clean. Or nobody's looked yet. Either way, we'd love a peek.

Get a second opinion

PARTNERS WE USE

AppsFlyer or Branch? You'll only need one, and we'll tell you which.

AppsFlyer leads on attribution breadth, fraud, and neutral measurement. Branch leads on deep linking and link UX. You only need one, and we'll tell you which.

MMP

A mobile measurement partner. Neutral measurement layer above every major ad channel, Protect360 fraud protection, OneLink deep linking, and a privacy-preserving framework built for the iOS/Android era.

Best forApps running paid acquisition at scale across multiple channels, particularly where fraud is a concern.

Learn more about AppsFlyer

Deep Linking + MMP

Deep linking platform combined with mobile attribution. Universal links, deferred deep links, and contextual deep links, so every campaign drops users on the right screen.

Best forApps where deep linking is core to the experience: email-to-app, web-to-app, and social-to-app flows.

Learn more about Branch

HOW WE PARTNER

We connect attribution to your ad spend, CEP and analytics, so the numbers line up.

Attribution sits between your ad spend, engagement and product analytics, so we wire up all three. When we're done, the numbers in your dashboard match the spend on your card statement.

01
Audit your current attribution setup (or absence of one) and your full paid channel mix.
02
Implement the right tool: AppsFlyer or Branch, whichever fits your acquisition mix.
03
Configure partner integrations for every ad channel you run.
04
Build attribution windows that match your real user acquisition model.
05
Set up Protect360's fraud rules and review the first month closely.
06
Connect attribution data into your CEP and PA tools so your retention work uses it too.

Most mobile marketing teams pay for overclaimed installs every month and never see the bill.

Our attribution rule

GO DEEPER

Proof, guides and comparisons.

FAQS

The questions people ask us first.

Why can't we just trust the ad platforms' numbers?

Because every platform claims the same install. Add up Meta, Google, and TikTok's dashboards and you'll have more installs than users. A neutral layer settles the argument.

AppsFlyer or Branch?

AppsFlyer leads on measurement, fraud protection, and its own OneLink deep linking; Branch leads on deep-linking depth and link UX. Your acquisition mix decides it, and that's the first thing we'll look at.

Does this still work with iOS privacy changes?

Yes, but it works differently. SKAdNetwork, privacy-aware modelling and aggregated measurement are the reason you want a specialist tool over platform dashboards.

How much fraud are we exposed to?

In SSA markets we see 15 to 30 percent of paid installs flagged as fraudulent on unprotected accounts. The audit usually pays for itself.

OTHER WAYS WE CAN HELP

Get connected

Talk to us about Mobile Attribution.

One email, a straight answer on whether we're the right fit. No 40-slide deck, promise.