Ask your marketing, support, and finance teams how many customers you have. If you get three different numbers, and you will, you have an identity problem. The same human being exists in your systems as thabo@gmail.com, +27 82 555 0199, and loyalty card 8817, and nothing in your stack knows they’re the same person.
Every downstream tool inherits that confusion, so personalisation misfires and dashboards disagree. Worse, consent gets honoured in one system and ignored in another. Amperity was built to solve this, and that’s why we chose them as our customer data platform partner.
What Amperity is
Amperity is an enterprise customer data platform whose defining capability is AI-driven identity resolution. It stitches messy first-party data from commerce, loyalty, support, engagement, and your warehouse into one accurate, always-fresh profile per customer. You get the golden record your other tools assumed you had all along.
Where it earns its keep
- Identity resolution that handles real-world mess: typos, name changes, shared phone numbers, and data that contradicts itself.
- A single customer view with full history, value, and preferences, and one customer count your teams can agree on.
- Activation: resolved profiles flow into your engagement platform, analytics, and BI, so every tool works from the same customer.
- Audiences without SQL: marketers build and activate segments themselves.
- Lakehouse-native architecture that plugs into the data infrastructure you already run.
Is it right for you?
Amperity is built for enterprise-scale fragmentation: many systems, no reliable single view, and real money leaking through the cracks. If your customer data lives in two systems that mostly agree, you may not need a CDP yet, and we’ll tell you that in the first meeting.
“A CDP won’t fix a data problem you don’t understand, so we map yours before we implement anything.”
How we implement it
- Source mapping: where your customer data lives today, and how it disagrees with itself.
- Identity resolution configuration, checked against ground truth rather than taken on faith.
- A consent model built around local data-protection laws, kept on the profile, so an opt-out is honoured everywhere at once.
- Activation into your engagement and BI tools, because a golden record nothing reads is an expensive database.
Marketing, support, and finance each have their own customer count? Let’s fix the record.
Explore our CDP service →
