Partner spotlight: Branch

A customer taps a product in your email, and your app opens… on the home screen. The product they wanted is now four taps away, and most of them won’t make the trip. Every broken handoff like this is a conversion you paid for and then fumbled at the door.

Deep linking is the unglamorous plumbing that fixes it, and Branch is built for that plumbing, with mobile attribution built into the same tool.

What Branch is

Branch is a deep linking platform and mobile measurement partner in one. On the linking side it covers the full toolkit: universal links, deferred deep links (the user installs the app first, then still lands on the right screen), and contextual deep links across iOS and Android. On the measurement side it attributes installs and events across channels, with strong coverage of email, social, and web campaigns, which is where links live.

What it gets right

• Deep linking across the full toolkit. Campaign, email, push, or social, links drop users on the screen they meant to reach.
• Deferred deep linking, so even a brand-new install ends on the content that was clicked instead of the home screen.
• Journeys: smart web-to-app banners that convert mobile web traffic into app installs.
• A clean, well-worn Amplitude integration, so attribution data flows straight into product analytics.
• Attribution in the same tool as your links, so link clicks and installs report in one place.

Is it right for you?

Branch is at its best when deep linking sits at the heart of your growth: campaigns, email, social and web-to-app flows that have to land people on the right screen. We partner with AppsFlyer and Branch, and we’ll match the platform to what your links and campaigns need to do.

“Choose the platform for the job your links and campaigns need to do. We’ll help you work it out.”

Who it’s right for

Apps where the journey spans web and app: email-to-app, social-to-app, web-to-app. If deep linking is core to your user experience (commerce, media, fintech onboarding), Branch belongs on your shortlist. It also suits mid-market apps where most journeys start with a link.

How we set it up

• Link infrastructure done right across iOS and Android. Universal links are fiddly, and we’ve made the mistakes already.
• Integration with your engagement platform, so every push and email carries a link that lands.
• Flow QA across the messy real-world paths: installed, not installed, app update pending.
• Go-live testing on real devices and real networks, because that’s where deep links break.