Partner spotlight: Amplitude

You shipped a feature six weeks ago. Did it move retention, or did it collect clicks and change nothing? If answering that means filing a ticket with an analyst and waiting three days, your product team is making instinct-informed decisions with a data-flavoured delay.

That's a product question. GA4 answers marketing questions well: where traffic came from, which campaign converted. What happens inside the product after the install calls for a product analytics tool, and the one we back is Amplitude.

What Amplitude does

Amplitude is a product analytics platform, built for product questions from the start. It models your product as events and users, then lets product managers, marketers, and founders ask behavioural questions without an analyst in the loop: funnel analysis, cohort retention curves, user journey mapping, feature adoption. Its custom event taxonomy means you track the behaviour your product creates.

Where it delivers

• Retention curves, cohort by cohort: the chart leadership keeps asking for and few teams can produce.
• Funnel analysis that shows where users drop, why, and which segments drop worst.
• Self-serve in practice: product managers build their own queries by week two, no SQL, no tickets.
• Plays well in a stack, with 150+ integrations including AppsFlyer, Branch, and OneSignal.
• Audience sync back to Google Ads and Meta, so you can feed behavioural segments straight into acquisition campaigns.

Is it right for you?

Amplitude works alongside GA4 rather than replacing it. Most of our clients keep GA4 for marketing attribution and Google Ads, and add Amplitude for product analytics. We start every rollout with the event taxonomy, so the data is trusted from day one.

“If GA4 already answers your questions, we’ll say so and spare you the project.”

Who it’s right for

Product and growth teams at digital businesses, app or web, who are making roadmap calls on instinct because the data isn’t there, isn’t trusted, or takes three days to arrive. If leadership keeps asking for cohort retention and your current tooling keeps not producing it, this is your platform.

How we implement it

• Audit what’s already tracked in GA4 and elsewhere, and reuse what’s worth reusing.
• Workshop a clean event taxonomy with product, growth, and engineering, so events get named once and stay named.
• Integrate via SDK or your CDP, whichever suits your stack.
• Build the first ten charts that matter, then train PMs to self-serve. We measure success by the queries your team runs without us.