Product Analytics · PA

Answers to the questions your product team asks.

Funnels, retention curves, cohorts and feature adoption for product and growth teams who want to see what's happening inside the product without filing an analyst ticket for every question.

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WHAT YOU GET

Product answers without the analyst queue.

GA4 covers acquisition and Amplitude covers everything after the install, so you keep both.

01

A real event taxonomy

Designed once with product, growth and engineering, instead of bolted on by three teams over two years.

02

Retention curves

Cohort by cohort, feature by feature. Most product teams never build this chart, and it's the one that shows whether people stay.

03

Funnel analysis

Where users drop, why, and which segments do it worst. Built without filing a ticket.

04

Feature adoption

Did the new feature move retention, or only usage? You'll know in minutes.

05

Self-serve for PMs

Product managers building their own queries by week two. That's the KPI we track.

06

GA4 still lives

We don't kill your marketing analytics. We sit alongside it.

SIGNS YOU NEED THIS

Tick every one your product team argues about.

Six symptoms of building on gut feel. Most teams have three and call it "moving fast".

Your diagnosis

0/ 6 symptoms

Squeaky clean. Or nobody's looked yet. Either way, we'd love a peek.

Get a second opinion

PARTNERS WE USE

We use Amplitude, and we set it up so your whole team can use it.

Amplitude was built for product analytics from the ground up, and it works alongside GA4. Where GA4 already answers your questions, we'll say so and spare you the project.

Product Analytics

Funnels, retention, feature adoption, cohort analysis, all built for product and growth teams. Designed to sit alongside GA4, not replace it.

Best forProduct and growth teams who want funnel, retention and adoption answers without waiting on an analyst.

Learn more about Amplitude

HOW WE PARTNER

We design the event model first, so querying it later is boring.

Most Amplitude rollouts fail at the taxonomy stage. Events get named inconsistently, properties go unstructured, and three months in nobody trusts the data. We start there, with the team that'll be using it.

01
Audit what's already tracked in GA4 and elsewhere, and figure out what can be reused.
02
Workshop a clean event taxonomy with product, growth, and engineering.
03
Integrate via SDK or your CDP (Segment, RudderStack, etc.). Your call.
04
Build the first ten charts that matter most: retention, top funnels, feature adoption.
05
Train PMs and growth folks to self-serve. We measure success by their queries, not ours.
06
Stay around for the schema changes and 'wait, why is this number different' moments.

If GA4 already answers your questions, keep GA4. We check that Amplitude fits what you need first, so it doesn't end up a white elephant.

Our PA partnership rule

GO DEEPER

Proof, guides and comparisons.

FAQS

The questions people ask us first.

We already have GA4. Why add Amplitude?

GA4 tells you where traffic came from. Amplitude tells you what users did once they arrived: funnels, retention, feature adoption. Most teams run both, because they answer different questions.

Who is this for, product or marketing?

Product and growth first. If your main questions are about campaigns and channels, attribution or BI might serve you better, and we'll say so.

Do we need a data engineer to use it?

No. That's the point. Once tracking is in place, product managers self-serve funnels and cohorts without writing SQL or filing a ticket.

What does a tracking plan involve?

We define the events that matter to your business questions, name them consistently, and implement via your stack (SDK or CDP). The work takes a few weeks.

OTHER WAYS WE CAN HELP

Get connected

Talk to us about Product Analytics.

One email, a straight answer on whether we're the right fit. No 40-slide deck, promise.