Your email platform sends a personalised offer, the customer clicks through, and lands on a homepage that has no idea who they are. The conversation that started in the inbox dies on the website. Most retailers have this problem, and it's the one InsiderOne was built for.
InsiderOne is built for that seam, the place where customer communication and website experience are supposed to meet and usually don’t.
What InsiderOne does
InsiderOne is a cross-channel engagement platform with two standout capabilities: deep AI-powered personalisation for your website and app, and a built-in customer data platform that consolidates behaviour into 360° profiles. Channels cover email, SMS, WhatsApp, push, on-site, in-app, and digital ads. The same profile that shapes your message also shapes the page the customer lands on.
Its strong suits
- On-site and in-app personalisation: product recommendations, dynamic content, and behavioural targeting that respond to each visitor.
- E-commerce muscle. Cart abandonment, browse recovery, and loyalty flows are native strengths.
- A built-in CDP, so personalisation and messaging read from the same customer profile.
- Broad channel coverage, including WhatsApp, the channel our market runs on.
- A strong enterprise support reputation.
Is it right for you?
InsiderOne is at its best in retail, e-commerce and travel, where your website and your messages need to work as one. It does a lot, so we switch capabilities on one at a time: we’d rather activate three things that work than twelve that half-do.
Who it’s right for
Retail, e-commerce, and travel brands, from mid-market to enterprise, where the website experience matters as much as the message. If your growth plan involves the site and the comms working as one system rather than two departments, this is the platform conversation to have.
“The message and the page should know the same customer.”
How we roll it out
- Data model and CDP configuration first, so profiles are trustworthy before anything reads from them.
- Personalisation rules designed around how you merchandise, tested on your real catalogue.
- A phased channel rollout: activate what your team can operate, then expand.
- Training for both marketing and product teams, because this platform belongs to both.
Want your website and your customer comms reading from the same script?
Explore our customer engagement service →
