01
A findings report
What's wrong, why it matters and how sure we are, in language your marketers and developers can both read.
WHAT WE CHECK
8 key things we look at.
SDK and integration
Which SDK versions you run, how they are configured, and whether they start early enough to catch the first open.
In-app events
Which events you send, whether they match your analytics and revenue, and whether the right ones reach each ad network.
Ad network connections
Postbacks, partner settings and permissions for every network you buy from.
iOS measurement
How Apple's privacy-safe attribution (SKAdNetwork, and AdAttributionKit where it applies) is set up: conversion values, what each network receives, and what you can and can't see.
Fraud protection
Which protections are switched on, what they're catching, and what's slipping through.
Deep links
Whether campaign links open the right place in the app, for people with and without it installed.
Cost and revenue data
Whether spend and revenue are coming in, so ROAS means something.
What reaches your other tools
Whether attribution data arrives in Amplitude, your engagement platform and your dashboards.
WHAT YOU GET
What you walk away with.
02
A network-by-network check
Each ad network's setup side by side, with what to change on each.
03
A prioritised fix list
What to fix first, what can wait, and roughly how much work each fix is.
04
A walkthrough
A call with the people who will do the fixing, so nothing gets lost in a PDF.
HOW IT WORKS
How it works.
You give us read-only access to your attribution tool and, if you can, your main ad accounts.
We review the setup and run test installs on real iOS and Android phones.
We walk your team through what we found and the fix list.
If you want help with the fixes, we scope that separately. No obligation.
RELATED GUIDES
You might also want to read.
FAQS
The questions people ask us first.
Which attribution tools do you check?
AppsFlyer and Branch, which are both partners of ours. If you use another tool, ask: we'll tell you whether we're the right people to check it.
Do you need access to our ad accounts?
Read-only access helps, because we compare what each network reports with what your attribution tool records. We don't change anything without asking.
Will you tell us to switch tools?
Only if switching would fix the problem. Most attribution problems sit in the setup rather than the tool, and fixing the setup costs less.
We don't run paid campaigns. Is this for us?
Probably not. Attribution matters most when you're paying for installs. If your growth is mostly organic, our tracking audit is likely the better place to start.
OTHER WAYS WE CAN HELP
Get connected
Book an attribution health check.
Tell us which networks you buy from and what doesn't add up. We'll tell you whether a health check is the right next step.