Countries · Nigeria

Customer engagement and analytics for Nigerian teams

Fast-growing fintechs, mobile-first customers and the Nigeria Data Protection Act. How we help Nigerian teams pick, implement and run engagement, analytics and attribution.

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Collage: a man in agbada with a suitcase waving from a map pin, saying "How far?"

THE PROBLEM

What's different in Nigeria

01

Mobile first, at scale

The Nigerian Communications Commission reports more than 197 million active mobile subscriptions (August 2026). Most customers meet you on a phone first.

02

Consent for marketing

The Nigeria Data Protection Commission's 2025 directive requires consent for direct marketing, and the Act lets people object to it at any time.

03

Registration for "major importance"

Controllers and processors of major importance must register with the Commission. Under the 2025 directive that can include anyone processing data of more than 200 people in six months.

04

Data leaving Nigeria

Transfers abroad need adequate protection, such as a law, binding corporate rules or contractual clauses, or another basis in the Act, and the basis must be recorded.

05

Growth on paid installs

When growth runs on paid acquisition, you need attribution you can trust and fraud protection that does its job.

WHERE WE HELP

How we help

01

The right platforms

We recommend what fits your team and budget, even when it isn't one of our partners.

02

Attribution and deep links

Measurement you can defend in a budget meeting, and links that land people on the right screen.

03

Compliance built in

Consent, objections and documented transfers, set up in the platforms themselves.

04

Ongoing support

Someone to call when a campaign or a dashboard doesn't add up.

PLATFORMS WE'D CONSIDER

The platforms we'd look at first.

Partners we work with across Africa. Which ones fit depends on your product and your team.

Product Analytics

Product analytics built for product teams. Funnels, retention, cohort analysis, feature adoption, for product and growth teams that need answers without filing a ticket. Designed to sit alongside GA4, not replace it.

Best forProduct and growth teams who want funnel, retention and adoption answers without waiting on an analyst.

Learn more about Amplitude

MMP

Mobile measurement partner. A neutral measurement layer above Meta, Google, TikTok, ASA and beyond, with Protect360 fraud protection and OneLink deep linking built in. Privacy-preserving framework built for iOS/Android post-IDFA.

Best forApps running paid acquisition at scale across multiple channels, especially where fraud is a concern.

Learn more about AppsFlyer

Deep Linking + MMP

Deep linking combined with mobile attribution. Universal links, deferred deep links, contextual deep links, so every campaign, email, push, or social link drops users on the right screen. Journeys turns mobile web traffic into app installs, and Fraud Shield keeps bad clicks from ever getting attributed.

Best forApps where deep linking is core to the experience: email-to-app, web-to-app, social-to-app flows, especially where Journeys' smart banners can turn casual web visitors into app users.

Learn more about Branch

CEP + AI Personalisation + CDP

AI-native cross-channel engagement, Insider One AI adds predictive and agentic intelligence, plus a built-in CDP and deep on-site personalisation, across 12+ channels including WhatsApp and site search. Built for retail, e-commerce, and travel, where the website experience matters as much as the message.

Best forCompanies where website experience, AI-driven personalisation, and customer comms must work as one: retail, e-commerce, travel.

Learn more about InsiderOne

Mid-market CEP · Push-first

The fast, developer-friendly step up from Firebase. Fast, reliable push alongside email, SMS and in-app, from a single platform. It takes days to implement and your marketers can run it themselves.

Best forScaling apps and lean teams that need speed to value.

Learn more about OneSignal

WORTH KNOWING

The Nigeria Data Protection Act, briefly

The Nigeria Data Protection Act 2023 is overseen by the Nigeria Data Protection Commission (ndpc.gov.ng). This summary explains how we set platforms up. It is not legal advice.

OTHER COUNTRIES

Other countries we work in.

RELATED GUIDES

You might also want to read.

FAQS

The questions people ask us first.

Do you have people in Nigeria?

We're based in South Africa, between Johannesburg and Cape Town, and work alongside local partners in Nigeria.

Do we need to register with the NDPC?

If you're a controller or processor of major importance, yes. The Commission's 2025 directive sets out who that is, including anyone processing data of more than 200 people in six months and businesses in sectors such as communications, e-commerce and insurance.

Do we need consent to send marketing?

Yes. The Commission's 2025 directive requires consent for direct marketing, and people can object at any time, after which you must stop.

Can our customer data be hosted outside Nigeria?

Yes, if the destination offers adequate protection (for example through binding corporate rules or contractual clauses) or another basis in the Act applies. You must record the basis you rely on.

OTHER WAYS WE CAN HELP

Get connected

Talk to us about your Nigerian customers.

Tell us what you're building and what isn't working. We'll tell you whether we can help.