Industries · Travel and airlines

Travel engagement that doesn't end at the booking confirmation.

Abandoned bookings, disruption messages that arrive too late, and loyalty members who never travel twice. Airlines, travel brands and hotels across Africa use engagement and data to stay with people for the whole trip.

Get connected See the platforms →

Collage: an air hostess holding up a boarding pass that reads JNB

THE PROBLEM

Where travellers slip away

01

Abandoned searches and bookings

People search, compare and leave. Without a relevant follow-up, they book with whoever reminds them first.

02

Disruption messages too late

When a flight moves, the customer hears from the departures board before they hear from you.

03

Loyalty members who go quiet

They joined for one trip and haven't been back since.

04

Extras offered to everyone

Seats, bags and upgrades pushed at every booking, whether they fit the trip or not.

05

Web and app don't add up

People research on the web and book in the app, and your attribution can't follow them.

WHERE WE HELP

Where we help

01

Booking recovery

Follow-ups for abandoned searches and bookings by email, push and WhatsApp, with the details of the trip they were looking at.

02

Trip communications

Timely updates triggered by booking and operational data, so travellers hear from you first.

03

Relevant offers

Extras, upgrades and next trips matched to the traveller, on your website and in your messages.

04

Web to app, measured

Deep links that carry people from a web page or email into the right screen in the app, and attribution that follows them.

PLATFORMS WE'D CONSIDER

The platforms we'd look at first.

Partners we'd look at first for travel. Which one fits depends on where your customers book and how they travel with you.

Product Analytics

Product analytics built for product teams. Funnels, retention, cohort analysis, feature adoption, for product and growth teams that need answers without filing a ticket. Designed to sit alongside GA4, not replace it.

Best forProduct and growth teams who want funnel, retention and adoption answers without waiting on an analyst.

Learn more about Amplitude

MMP

Mobile measurement partner. A neutral measurement layer above Meta, Google, TikTok, ASA and beyond, with Protect360 fraud protection and OneLink deep linking built in. Privacy-preserving framework built for iOS/Android post-IDFA.

Best forApps running paid acquisition at scale across multiple channels, especially where fraud is a concern.

Learn more about AppsFlyer

Deep Linking + MMP

Deep linking combined with mobile attribution. Universal links, deferred deep links, contextual deep links, so every campaign, email, push, or social link drops users on the right screen. Journeys turns mobile web traffic into app installs, and Fraud Shield keeps bad clicks from ever getting attributed.

Best forApps where deep linking is core to the experience: email-to-app, web-to-app, social-to-app flows, especially where Journeys' smart banners can turn casual web visitors into app users.

Learn more about Branch

CEP + AI Personalisation + CDP

AI-native cross-channel engagement, Insider One AI adds predictive and agentic intelligence, plus a built-in CDP and deep on-site personalisation, across 12+ channels including WhatsApp and site search. Built for retail, e-commerce, and travel, where the website experience matters as much as the message.

Best forCompanies where website experience, AI-driven personalisation, and customer comms must work as one: retail, e-commerce, travel.

Learn more about InsiderOne

Mid-market CEP · Push-first

The fast, developer-friendly step up from Firebase. Fast, reliable push alongside email, SMS and in-app, from a single platform. It takes days to implement and your marketers can run it themselves.

Best forScaling apps and lean teams that need speed to value.

Learn more about OneSignal

WORTH KNOWING

Handle passenger data with care

Travel data can include passport details, payment information and where people are going. Under data-protection laws such as South Africa's POPIA, it deserves careful handling: only what marketing needs in marketing tools, sensible retention, and documented transfers abroad.

RELATED GUIDES

You might also want to read.

FAQS

The questions people ask us first.

Can we send disruption updates through an engagement platform?

Yes, if the platform gets your operational data in time. We connect the data, build the triggers and test them before the first real disruption.

People book on the web but loyalty lives in the app. Can we connect them?

Yes. Deep links and web-to-app journeys carry people into the right screen in the app, and attribution follows them across both.

Where would our customer data be stored?

Many of these platforms host outside Africa, often in the EU or the US. Data-protection laws such as South Africa's POPIA allow that if it's handled properly, and it's one of the first things we check with you.

Where do we start?

Usually with one problem worth solving and the data you need to measure it. Platforms come after that, not before.

OTHER WAYS WE CAN HELP

Get connected

Talk to us about your travellers.

Tell us where people drop off, from search to the trip home. We'll show you where to start.