01
Prepaid churn
No contract means no warning. Customers drift to another network and you only notice when the recharges stop.
THE PROBLEM
What keeps telcos up at night
02
Multi-SIM customers
When a customer carries more than one SIM, you're competing for a share of their day, not their loyalty.
03
Bundles pushed to everyone
The same data bundle offer goes to the light user and the heavy user, and neither of them bites.
04
The app nobody opens
Self-service would take load off the call centre, if customers used it.
05
Data in a dozen systems
Billing, network, CRM and the app each know something different about the same customer.
WHERE WE HELP
Where we help
01
Early churn signals
Analytics that spots changes in usage early, and journeys that respond before the customer has gone.
02
The right offer for the right person
Segments built on real usage, with offers sent by SMS, push, WhatsApp or in-app, wherever each customer responds.
03
App adoption
Onboarding journeys that get customers into the app, and product analytics that shows what keeps them there.
04
One customer view
Data from billing, CRM and digital joined into one profile, with dashboards for leadership.
WORTH KNOWING
Usage data is personal data
Usage, location and payment data are all personal information under data-protection laws such as South Africa's POPIA. They need a lawful reason to process, sensible retention and care when they leave the country. We build that into the setup instead of bolting it on later.
RELATED GUIDES
You might also want to read.
FAQS
The questions people ask us first.
Do we need to replace our existing campaign tools?
Often not. Engagement or analytics tools can sit alongside what you have. We'd look at your current setup before suggesting anything new.
Can you work with our billing and network data?
Yes, if it can be exported or streamed. Joining those systems into one customer view is usually the first real piece of work.
Where would our customer data be stored?
Many of these platforms host outside Africa, often in the EU or the US. Data-protection laws such as South Africa's POPIA allow that if it's handled properly, and it's one of the first things we check with you.
Where do we start?
Usually with one problem worth solving and the data you need to measure it. Platforms come after that, not before.
OTHER WAYS WE CAN HELP
Get connected
Talk to us about your customers.
Tell us what you'd fix first: churn, offers, app adoption or your data. We'll tell you where we'd start.