Countries · Kenya

Customer engagement and analytics for Kenyan teams

Mobile money, mobile-first customers and Kenya's Data Protection Act. How we help Kenyan teams pick, implement and run their customer stack.

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Collage: a traveller with a suitcase waving from a map pin, saying "Karibu!"

THE PROBLEM

What's different in Kenya

01

Mobile money everywhere

The Central Bank of Kenya reports more than 95 million registered mobile money accounts (August 2026). Your customer journeys have to work around payments people make on their phones.

02

Consent is explicit

Kenya's Data Protection Act requires express consent before personal data is used for commercial purposes, and every marketing message must offer a free way to opt out.

03

Registration is often mandatory

Controllers and processors register with the Office of the Data Protection Commissioner. Small businesses can be exempt, but sectors such as financial services, telecoms and direct marketing must register whatever their size.

04

Data leaving Kenya

Transfers abroad need appropriate safeguards or another basis in the Act, and some processing can be required to stay in Kenya.

05

Tools built for other markets

Most platforms are designed and priced with other markets in mind. Getting the setup and the costs right for Kenya takes local thinking.

WHERE WE HELP

How we help

01

The right platforms

We recommend what fits your team and budget, even when it isn't one of our partners.

02

Implementation

SDKs, data and integrations, so your tools share one view of each customer.

03

Compliance built in

Consent, opt-outs and documented transfers, set up in the platforms themselves.

04

Ongoing support

Someone to call when a campaign or a dashboard doesn't add up.

PLATFORMS WE'D CONSIDER

The platforms we'd look at first.

Partners we work with across Africa. Which ones fit depends on your product and your team.

Product Analytics

Product analytics built for product teams. Funnels, retention, cohort analysis, feature adoption, for product and growth teams that need answers without filing a ticket. Designed to sit alongside GA4, not replace it.

Best forProduct and growth teams who want funnel, retention and adoption answers without waiting on an analyst.

Learn more about Amplitude

MMP

Mobile measurement partner. A neutral measurement layer above Meta, Google, TikTok, ASA and beyond, with Protect360 fraud protection and OneLink deep linking built in. Privacy-preserving framework built for iOS/Android post-IDFA.

Best forApps running paid acquisition at scale across multiple channels, especially where fraud is a concern.

Learn more about AppsFlyer

Deep Linking + MMP

Deep linking combined with mobile attribution. Universal links, deferred deep links, contextual deep links, so every campaign, email, push, or social link drops users on the right screen. Journeys turns mobile web traffic into app installs, and Fraud Shield keeps bad clicks from ever getting attributed.

Best forApps where deep linking is core to the experience: email-to-app, web-to-app, social-to-app flows, especially where Journeys' smart banners can turn casual web visitors into app users.

Learn more about Branch

CEP + AI Personalisation + CDP

AI-native cross-channel engagement, Insider One AI adds predictive and agentic intelligence, plus a built-in CDP and deep on-site personalisation, across 12+ channels including WhatsApp and site search. Built for retail, e-commerce, and travel, where the website experience matters as much as the message.

Best forCompanies where website experience, AI-driven personalisation, and customer comms must work as one: retail, e-commerce, travel.

Learn more about InsiderOne

Mid-market CEP · Push-first

The fast, developer-friendly step up from Firebase. Fast, reliable push alongside email, SMS and in-app, from a single platform. It takes days to implement and your marketers can run it themselves.

Best forScaling apps and lean teams that need speed to value.

Learn more about OneSignal

WORTH KNOWING

Kenya's Data Protection Act, briefly

The Data Protection Act, No. 24 of 2019, is overseen by the Office of the Data Protection Commissioner (odpc.go.ke). This summary explains how we set platforms up. It is not legal advice.

OTHER COUNTRIES

Other countries we work in.

RELATED GUIDES

You might also want to read.

FAQS

The questions people ask us first.

Do you have people in Kenya?

We're based in South Africa, between Johannesburg and Cape Town, and work alongside local partners in Kenya.

Do we need to register with the ODPC?

Probably. Controllers and processors must register unless they fall under the small-business exemption (turnover below KSh 5 million and fewer than 10 employees), and businesses in sectors such as financial services, telecoms and direct marketing must register whatever their size.

Can our customer data be hosted outside Kenya?

Usually, yes, with appropriate safeguards or another basis set out in the Act. Some processing can be required to stay in Kenya, so we check this before choosing platforms.

OTHER WAYS WE CAN HELP

Get connected

Talk to us about your Kenyan customers.

Tell us what you're building and what isn't working. We'll tell you whether we can help.